MIRIAM CABANILLAS

Miriam Cabanillas might have a massive online following, but her videos of putting on makeup while she chats about her day make it feel like she's your BFF. Born in Mexico and proudly Latina, Miriam's advocates for viewers with skin tones and hair textures like her own, helping them navigate luxury cosmetics counters and drugstore aisles, from concealers and lipliner to shampoos and eyebrow glue. Miriam tests, swatches, and reviews products of all price ranges, inviting onlookers to "get ready with her." 'Fit checks, shopping haul show-offs, gym routines (leg day, anyone?), and the everydayness of college campus life all make their way into her TikTok and YouTube vlogs. Smiling into her ring light, Miriam has found a gift for connecting with viewers and making a community.