Mitchell Halliday

Mitchell Halliday has it made. The Brit has long been lauded for his transformative, mind-bending makeup looks and for giving the beauty space on social media a much-needed modern makeover. (He also had a quick stint in reality television on the singing competition series, The X Factor).

Makeup has always been Mitchell's medium for self-expression and creativity, a cloak of color and armor in a harsh world. He started out as a burgeoning makeup artist at a friend's salon in the U.K., posting Instagrams so others could watch his handiwork. Mitchell carved out his own space to experiment and built up a following while simultaneously blurring the makeup gender binary. In 2020 he founded the eponymous brand Made by Mitchell, a popular color cosmetics brand that have sold millions of products. He sold $2 million worth of products in just one week on TikTok Shop!

Mitchell has plans to grow his brand globally and expand into home, fashion and luxury verticals. The world will know his face and his made-up faces. Mitchell Halliday is makeup's master of art — and commerce.