How NCAA athletes are taking creative control in the Wild West of name, image, likeness deals

The NCAA’s March Madness basketball tournament is going to hit a little different this year—not because of any changes in the game itself but because of what’s happening off the court.

After decades of legal battles—the most recent landing in the Supreme Court last year—the NCAA changed its rules around athletes being compensated, most importantly allowing them to earn money on their name, image, and likeness (NIL).

https://www.fastcompany.com/90725103/ncaa-athletes-creative-control-wild-west-name-image-likeness-deals-march-madness