NCAA basketball player: NIL space ‘feels like the Wild Wild West’

University of Michigan Guard Adrien Nunez and Outshine Founder and CEO Barbara Jones join Yahoo Finance Live to discuss the new NIL landscape for college athletes, utilizing social media to maximize benefits for sponsorships, and building engagement through authentic content.

https://finance.yahoo.com/video/ncaa-basketball-player-nil-space-210945540.html

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