Tabitha Sanchez: A Day in the Life of a TikTok Stylist

Even though a TikTok video is only 15 to 60 seconds long, what stars wear in them can make a big difference for small businesses. Take the case of Chase Hudson, a.k.a. Lil Huddy, and Beepy Bella. Hudson is a pouty e-boy with 24 million followers, and Beepy Bella is a small but buzzy jewelry label that uses quirky glass ornaments. The jewelry is created by New York–based designer Isabella Lalonde. For Hudson, she created a custom-made necklace of dark pearls and a ruby stone. “He requested a necklace that had a vampire vibe,” says Lalonde to Vogue. In addition, he’s worn her Spores earring, which features a tiny mushroom on a dangly chain. The jewelry was tagged by a Hudson fashion fan account on Instagram titled @chasehudsoncloset that brands itself as “I’m NOT chase” in its bio. All of Lalonde’s pieces worn by Chase have since sold out.

https://www.vogue.com/article/tik-tok-stylist-tabitha-sanchez-chase-hudson-lil-huddy